The AI that runs your inbox
Your inbox, handled.
Dustav.com reads every email as it lands, drafts the replies you send, keeps your books, and files it all away — so the admin that eats your day is done before you open your inbox. You review and hit send. It does the rest.
Connects to your Gmail
What it does
An operator for the inbox nobody wants to run.
Drafts your replies
In your voice, ready to send
It reads each email in full — the whole thread, the attachments — and writes the reply the way you would. You read it over and send.
Keeps your books
Contacts, income, expenses
Every payment, invoice, and order lands in the right place. Ask it what you made this week and it just knows.
Files it away
Your folders, your dates
It files each email into your own labels and catches the dates that matter onto your calendar, with reminders.
Who it's for
If you run it out of your inbox, it's for you.
Creators, makers, hustlers, one-person shops — anyone whose orders, clients, receipts, and suppliers all land in Gmail. Your inbox is the business, and that's exactly where Dustav.com goes to work.
- Etsy & online shops
- Pattern & fabric designers
- Photographers
- Illustrators & artists
- Newsletter writers
- Course creators
- Coaches & consultants
- Bakers & caterers
- Wedding & event planners
- Jewelry makers
- Woodworkers & makers
- Podcasters
- Personal trainers
- Pet groomers & sitters
- Tutors
- Real-estate agents
- Musicians & DJs
- Candle & skincare brands
- Trades & contractors
- Bookkeepers & VAs
You're the one who hits send.
Dustav.com drafts, files, and books — but nothing goes out the door without you. Every reply waits for your send; every file is your one-tap, reversible move. An operator you supervise, not an autopilot.
Getting in
Invite-only — set up by hand.
Dustav.com is invite-only right now. We set up each business ourselves, on your real inbox, so it's reading and drafting correctly from day one — then you pay a simple rate for what it does, and only what it does.
Built in the open
Months of thinking, published.
The architecture, the design decisions, the dead ends, the real cost math behind Dustav.com — written down as we go. An org you can read, not just a product.
It's Gmail for a reason
I kept inventing a better inbox — a smarter sort, a smarter badge, rows that recede once they're handled. Four times, and every one of them lost to the plain Gmail version the first time a real person touched it. Here's the rule I took from losing four times: copy the incumbent exactly, and spend all your novelty on the one thing it structurally can't do.
Read it →Require it, don't check for it
I made the inbox reader four times faster and it quietly stopped doing a third of its job — because I'd written the instruction after the line that ends the turn. The fix wasn't a better prompt. It was learning which kinds of work belong in a field, which in code, and which deserve a loop at all.
Read it →The tables nobody opened
Every email that arrived filed itself into four tables of the business's books. It was the most impressive thing I'd built, it cost three model round-trips an email, and she never opened it once — not even Dustav read it. Deleting it made the product cheaper, simpler, and more likely to be right.
Read it →